Ruth Murray: Moving Image Ideas

Film has become increasingly popular with textile designers and companies who use it to communicate information to a worldwide audience of clients. Our final work will also be presented in digital format, projected onto citywide billboards or published online on the unit X website. 

Company advertisements

Target's "Dreaming Girl" is a stop-motion animation made from a series of still images, creating jerky movements which look effective in this fast-paced adventure. It is fun, colourful and exciting since the images constantly evolve into something new. 

“The Pen Story” by Olympus is extremely clever as it follows a man’s life but also involves a story of the camera itself. The process of producing actual photographs and reanimating them was very time consuming: 60,000 photographs were taken, 9,600 prints developed and then over 1,800 pictures shot again. 

Further Ideas:

• How to make an item – An instructional film with titles and hand-drawn diagrams explaining the stages of making. 
• Document the production of artwork – Digital work can still involve creating actual objects using a camera to record the process of making, the speed of which can be increased or decreased in the film.

Fine art films

These are unusual and conceptual pieces compared to company advertisements, which are more entertaining and commercial.  

Laura Buckley works with light and space when manipulating objects to produce atmospheric films. http://www.laurabuckley.com/

"You Be Mother", Film Still, 1990

Sarah Pucill projects photographs onto physical objects, which are moved around to change the image.  “You Be Mother” involved projecting a still portrait projected onto a crockery set, the components of which are repositioned and combined to dislocate the facial features and portray a powerful narrative about relationships.  

Michaella Nettell’s film “Under Skies” uses mirrors, glass and projections onto a rippling water surface to create reflections and blurred, distorted imagery with a surreal feeling.

Sound is important as the type of music affects the mood. Consider whether the film should be silent or include music and sound effects.